IFFCO Group hiring Associate Marketing Manager- Poultry in Sharjah Emirate, United Arab Emirates | LinkedIn (2024)

Job Objectives & Summary

Responsible to develop the Marketing Strategy/ agenda for the brand across channels to support long term category growth and profitably increase market share. He/she will work closely with TM, Sales, and Farm operations to bring marketing activities to live.

Roles & Responsibilities

Market Intelligence:

1. Category analysis (Nielsen)- monitor competition and grow sales and market share, generate insights & develop actions based on monthly analysis
2. Liaising with Trade marketing on EPOS analysis and generation of actions
3. Market visits/ Competition analysis/ distribution gaps
4. Initiating consumer research and integrating the findings into plans

Marketing Strategy:

1. Develop the Category Brand Marketing strategy, plans, and AOP
2. Define annual Marketing calendar for the Brand defining activities to generate pull and grow sales
3. Portfolio management, and build necessary case for NPDs/ Product innovations and renovations aligning with internal and external stakeholders
4. Monitoring performance on ecommerce platforms and liaise with E-com team to ensure portfolio is available and activated to grow
5. Analyze the brand monthly financials and take necessary actions to optimize (if necessary) based on reports from Finance (Vol sales, P&L, Budget vs. Actuals, CMI/TMI..)

Marketing Activities:

1. Developing and implementing marketing campaign and brand communications (Digital/ ATL/BTL)
2. Create relevant Brand promos/ consumer activations, and measure ROI
3. Develop tools for implementation in coordination with Sales & TM along with supporting activity calendars
4. Exhibition support
5. Work with agencies to develop and execute activities in line with the strategy
6. Promoters management

Budgeting & Reporting:

Ensure ongoing CMI budget tracking to monitor any deviation due to overspend or underspend

1. Reporting: Prepare for Weekly updates, AOP’s, QBR, PMR and MBR meetings. Developing and delivering Annual Marketing Plan including Volumes, Values and Margins for various markets. Monthly gap analysis, plans to cover the gaps.

Key Performance Indicators (KPIs)

• YoY Sales Growth, Channel growth
• Category Profitability
• CMI%
• Market share

Work Experience

Minimum 7 Years FMCG Food Sales & Marketing working experience in the UAE/GCC out of which 4 years should be in Marketing within Fresh consumer goods. An intricate understanding of regional dynamics, macroeconomics, Ecommerce, Modern Trade and Traditional Trade channel dynamics with a proven track record of achieving Category Targets.

Qualifications

Degree holder majoring in Marketing, or a related discipline from reputed university.

English speaker (Arabic is a plus)

SKILLS

• Results driven
• Excellent Communication & Negotiation Skills
• Creativity/Innovative Thinking
• Ability to perform under pressure
• Strong leadership & organization skills
• Multi-Cultural Understanding
• Very High PC Literacy (Microsoft Excel, Outlook, PowerPoint)
• Strong Presentation Skills
• Budget management